15 FAQs every business should automate on WhatsApp

Why start with frequently asked questions

FAQs are the easiest win in WhatsApp automation: the answer is always the same, the customer just wants it fast, and your team gains nothing by typing it for the hundredth time. Start here, measure, and then move on to more complex conversations. If you're just getting started, read how to automate WhatsApp replies step by step first.

For each question below, the tip explains what information your assistant needs so it can give a complete, accurate answer — not just a vague one that leads to three more messages.

Business information

• 1. “What are your opening hours?” — Include weekdays, weekends and holidays. Customers often ask “are you open now?”, so the assistant should know the current day's schedule.
• 2. “Where are you located?” — Give the address, a reference point and a maps link. If you have several branches, ask which one is closest.
• 3. “How much does it cost?” — List prices for your most common products or services and what's included. If prices vary, explain what they depend on.
• 4. “Do you offer X?” — Keep a clear list of what you do and don't offer, so the assistant can say “no” politely and suggest an alternative.

Bookings and availability

• 5. “Do you have availability on…?” — Connected to a calendar such as Calendly, the assistant can offer real time slots instead of “let me check”.
• 6. “Can I reschedule or cancel?” — Explain your policy (notice period, fees if any) and how to do it.
• 7. “How should I prepare?” — For clinics, salons or services: what to bring, how early to arrive, any preparation needed. See how clinics use this.

Orders and shipping

• 8. “Where is my order?” — Ask for the order number and share its status. With an online store connected, this can be answered directly.
• 9. “Do you ship to my city?” — List the areas you cover and the delivery times for each.
• 10. “How much is shipping?” — Include costs and any free-shipping threshold you offer.
• 11. “Is this product in stock / in my size?” — For stores, stock and size questions are constant. Learn more about e-commerce automation.

Payments

• 12. “What payment methods do you accept?” — Cards, bank transfers, cash on delivery, local methods: list them all.
• 13. “Can I get an invoice?” — Explain what data you need and when it's sent.

After-sales

• 14. “How do returns or exchanges work?” — State the time window, conditions and the exact steps.
• 15. “Can I talk to a person?” — Yes, this one should be automated too: the assistant should recognize it and pass the chat to your team immediately, with context. That's human handoff.

What a good automated FAQ answer looks like

Short, specific and with a next step. Compare this with a generic “please call us during business hours”:

Tips to keep your answers accurate

• Review your information whenever prices, hours or policies change.
• Write answers in the tone of your brand, not in generic corporate language.
• Tell the assistant what it must not do, such as promising discounts or delivery dates you can't guarantee.
• Check conversations weekly to find questions that aren't on your list yet.

Once these 15 are covered, look at what's left in your inbox: the next questions to automate will be obvious.

How Simplifybot handles your FAQs

With Simplifybot you add your hours, prices, services and FAQs from the dashboard, and the AI assistant answers on WhatsApp and Telegram 24/7 — with interactive buttons and lists when they help. It can automate up to 80% of repetitive questions, connects with Calendly and Shopify, and assigns the conversation to an agent whenever a person is needed. Plans start at $39 USD/month; see pricing.